- Designing sustainably produced customized plant and soil nutrition solutions.
- Training farmers in sustainable and precision agricultural practices.
- Working with partners to mobilize agricultural financing and promote the development of local commercial ecosystems.
- Being the most sustainable phosphate rock supplier with sustainable and decarbonized mining and beneficiation processes.
- Leading the development of soil organic carbon sequestration as a climate solution and new green asset.
- Maximizing the potential of phosphate by developing new products and solutions that go beyond agriculture.
- Leveraging Mohamed VI Polytechnic University’s academic research to develop innovative agricultural, digital, and biotechnological technologies.
- Investing in education, talent, innovation, financial partnerships, and infrastructure to develop a strong local ecosystem.